Simple.

This is the impression I had when I first touched [EPSON] Premium Matte Paper (hereafter, Premium Matte Paper).

I believe that the photo printed on the paper at that time was "Night Lake". The moon is out and a boat is floating on the shore of the lake at night. If you look at the boats and lakes, you will notice that there is a massive mountain behind them. I think it was a common photo that made me feel Japanese.

I think the reason why such Japanese-style photographs appeared to me more simply was because the paper on which they were fixed was none other than premium matte paper.

The thoughts that can be put into a single photo are different for each person. I also like photography, and I enjoy traveling to various places to take pictures. When shooting, there are often moments that take your breath away, and this premium matte paper really poetically expresses what you feel on set . And when you finish printing, you will want to keep it at hand as an important "thing". It's that kind of paper.

In this article

"What are the features of premium matte paper?"

"What kind of photographic expression will it be?"

I would like to write for those who have doubts and those who want to know a little more about paper in order to adopt premium matte paper.

<Handling paper>

[EPSON] px Premium Matte Paper <To product page>

Hanashi of Hue

As I mentioned above, ``The reason why the photos appeared more simple to my eyes was because the paper on which they were fixed was none other than premium matte paper.'' However, I thought about why printed matter using premium matte paper feels simple and expresses poetry.

The first thing to consider is that the photo data is dominated by achromatic colors such as black, gray, and white, and cold hues such as navy and purple. At first glance, I think that a photo that gives the impression of being “simple,” “calm,” or “moist” satisfies this condition. (In the above photo, it is roughly divided into plants: black, sky and lake: navy, moon: white, moonlight reflected on the water surface: orange. The color information used is less than 4 colors. can be said.)

Photos with warm and neutral colors scattered all over the screen, like colorful jelly beans, and photos that give the impression of being shiny or shiny may not convey the "simpleness" even if printed on premium matte paper. not. (I think there are people who like to print colorful photos on premium matte paper, and people who have techniques to make colorful photos feel simple. I would appreciate it if you could receive it with something like "The paper is suitable.")

In other words, the photograph of "A boat floating in the moonlit night" mentioned above met this condition. It was a photo that contained many achromatic and cool colors. I think this is the first element of the production of “simpleness”.

Hanashi of color tone

Next are photos with color tones such as monochrome, selenium, and sepia. Regardless of whether you are a professional or an amateur, I think everyone involved in photography has at least once taken a black-and-white photo.

There are days when I decide that I will only take black-and-white photos today, but I think that it is one of the genres that I find both interesting and difficult. I've heard that it's essential to improve your photography because you're searching for a subject by "light and shadow" instead of "color". (By the way, I still don't understand what monochrome photography is. I want to improve my photography...)

Photos taken in black-and-white tone have little color information and are simple, and in a good way, can produce an “old” look, while sepia tone can add a sense of melancholy. Since there is little color information, the character of the subject can be highlighted.

In other words, when a photograph is taken (edited) with different color tones, the photograph data consists of two colors, so the amount of color information is extremely limited. I think this is the second element for creating a “poetic expression”.

Choice of premium matte paper

By using premium matte paper, viewers can feel that it is both "simple" and "poetic expression". Just as I felt when I actually printed the photo of "A boat floating in the moonlit night", I feel that this paper is the right choice when printing photo data with little color information . Of course, it depends on the environment such as where the printed matter is displayed and to whom, but it is certain that it is reassuring as one of the general-purpose papers .

Conversely, in the case of photos with a lot of color information (colorful photos, etc.), the color reproducibility is low, and the impression may be dull and muffled. For example, if you want to have a tighter black or a sharper impression, you should use glossy paper instead of premium matte paper.

Among the wide variety of papers available, we hope that this premium matte paper will stay in your heart.

bonus

I'm sorry to introduce papers that are not handled by "PHOTOPRI", but when it comes to printing black-and-white photos, I also recommend the PICTORICO series Gold Shiny and White Film .

They are sold in smaller sizes, such as A4, A3, and A3 plus, so if you have enough space at an exhibition, for example, how about adding them as a photo to brighten up the venue? The coolness of Gold Shiny is second to none.

Would you like to try printing on premium matte paper?

Just like when you buy a car, you should test drive it once. Before printing, we would like you to use the free trial printing and experience the paper with your own eyes .

Glossy paper, matte paper, fine art paper, Japanese paper, and many other types of paper have different textures, textures, colors, and so on.

Even if you try to choose the best one from many papers, I think it will be difficult all of a sudden. A lot of people don't know which one to choose.

You can use your own photo data for trial printing.

We have prepared a trial set according to your preference, so please take advantage of it!