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Yuta Matsumura

thx! This is Matsumura, the representative of PHOTOPRI!

In an era when photos and illustrations are consumed digitally, I am a photographer who started a printing shop because I wanted people to experience the excitement of the finished print.

who wrote this article

Yuta Matsumura

Representative of PHOTOPRI

  • Representative of PHOTOPRI
  • Working as a food and portrait photographer
  • The family is in the printing business
  • Active as a shoe designer
  • Also in charge of PHOTOPRI site creation


Here you can see the data taken at work in the past.


From here on, I would like to write about my career, so if you are interested in reading, I would appreciate it if you could stick with me until the end.

The shoes part is long because "shoes" are necessary to talk about me as a person. .

My dream for the future is to become a shoemaker

I was a dreamy child.

When I was in the lower grades of elementary school, I wanted to make an apple pie that my mother said she liked, so I said that I wanted to be a cake shop and ate a lot of cakes.

When I was in the 3rd and 4th grade, I liked sushi and decided to become a sushi restaurant.

When I was 5 or 6 years old, my mother encouraged me to become a doctor, so I decided to become a veterinarian...

I was such a dreamy child.

By the way, I was a little overweight because I ate so much.

When I entered junior high school, I joined the basketball club, read Slam Dunk like a template, read Ahiru no Sora, and became addicted to "Air Jordan".

However, his motor nerves were devastating, and he was not very good at hierarchical relationships with seniors, so he stopped going to the basketball club after about half a year, and the only one left was the go-home club, which was addicted to "Jordan."

However, I decided that I wanted to join Nike, which developed Air Jordans, and vaguely aspired to be a shoe maker .

From there, I created a boy who screenshots and saves various bachelorettes during class and goes to the sneaker shop in Harajuku.

By the time I entered high school, I wanted to know more about shoe designs, so I started working on men's and women's shoes.

Around this time, I met Dr.martins when I went to a second-hand clothing store in Koenji.

I honestly thought it was unique.

Slightly rugged rubber sole, polished upper and iconic yellow stitching

Every design is iconic, a design that makes you think, "This is not a boot, but a shoe called Dr. Martins ."

The comfort that the load on the foot was devised by Mr. Martin who is a doctor.

I thought that both the hardware and the software were excellent products.

This is where my dream of becoming a shoemaker and owning my own brand rather than sneakers solidifies.

After graduating from high school, I continued to work part-time while attending a shoe class (not a specialty, but a monthly fee class).

work as a photographer

That was when I was about 20.

It seems that the owner of the restaurant I was working at at the time was looking for a photographer because they wanted to open a photo studio as a new business.

It had a strong subculture flavor.

I had never held a camera before, but I joined the company thinking that it would help me sharpen my sensibility.

Biggest event in my life

From the pressure just before creating a site (wix), preparing a store, setting up a studio, opening an SNS, etc., I get a disease called "abscess forming appendicitis".

In the final evolution of the so-called "cecum", a large amount of pus accumulated in the cecum and was on the verge of exploding.

This will be the first and last time I've been forced to lie down on the train with the feeling of an endless stomachache.

I was suddenly admitted to the hospital, and after the surgery, I started living in the hospital, which I thought was the most peaceful time of my life, and it ended in a few days.

After leaving the hospital, I immediately returned to work, studied under an outside professional photographer, and was hammered into the basics of studio photography in about a week.

The reason why I only have one week is because I was hospitalized on top of being unreasonably pretending to start the service from scratch 1.5 months after joining the

I was able to open the studio without any problems, and I was in charge of attracting customers while working as a photographer.

After a year, I was able to use a camera so well, and I felt the need to learn marketing on the premise of creating a shoe brand in the future, so I changed jobs.

Therefore, while changing jobs as a photographer to a company that operates an izakaya, I will focus on design work using photography, attracting customers, planning, and illustrations in the marketing department.

into the world of printing

At that time, my father fell ill with cancer and had to help out in the family printing business.

That's when I got to know B0 Novi , a large-format printer of approximately 1.5 x 1.1m.

To be honest, I used to be a photographer, but I wasn't actively working as a writer, and I was involved in printing in my family's printing business.

By having a physical form as a work, it increases the persuasive power and you can immediately see what you have cut corners.

I think that only those who have actually been there can understand the experience of being stretched out and standing in front of you with fine details that cannot be expressed on a palm-sized display.

In order to have more people experience such excitement, we launched this service under the name of "PHOTOPRI" .